La Tomatina Brochure
Brief: La Tomatina is an annual festival held in Spain, in which participants throw tomatoes and get involved in a tomato fight purely for entertainment purposes. This festival has been taking place every year in August since 1945 in the town of Buñol.
Challenge: Rebrand La Tomatina festival and create a brochure/pamphlet publication using your own original images.
Goal: This brochure is meant to promote the La Tomatina festival by having a fresh brand identity. The new identity for the festival has to be loud, bold, and attract the young adult demographic.
Solution: The design solution I reached was to create geometric characters that are in the tomato fight. The reasoning behind my illustration style is that its’s very young, bold, and lively. For that reason, it will attract the specific demographic that was aimed for.